Director of Digital Media

Company: EmergencyMD
Location: Minneapolis
Posted on: November 11, 2024

Job Description:

STARTING SALARY $125,000DIRECTOR OF DIGITAL MEDIAMedia Bridge is an agency in Minneapolis, MN that combines media buying and creative services to help clients of all sizes grow and win. We are seeking a full-time experienced, hands-on digital media leader with a passion for delivering results and driving team success. The Director of Digital Media will balance hands-on execution, leading a talented team and enhancing client relationships. This role is essential to optimizing our digital processes, executing innovative campaigns, and ensuring our agency remains at the forefront of digital transformation.We have a fun and vibrant culture that celebrates individual differences. We believe in and are committed to creating a diverse, equitable, and inclusive workplace. We're a no-excuses, results-driven group who generally believe in being good people who "do the right thing" and have fun while we're doing it. In this professional-yet-relaxed environment, we want employees who enjoy what they do and where they work, and who constantly strive to help us grow by helping our clients grow. WHAT YOU'LL BE DOING AS A DIRECTOR OF DIGITALDigital Media Strategy, Optimization & Execution

• Oversees the management and hands-on strategic planning, execution, and optimization of programmatic, paid social, and paid search campaigns, ensuring quality, timeliness, and alignment with client objectives.
• Work closely with strategy and planning teams to develop innovative digital media strategies that leverage optimal channels, targeting, and spend levels for maximum performance.
• Stay informed on industry trends, emerging digital tools, and regulatory changes, with a strong focus on data privacy compliance. This includes monitoring data protection regulations to ensure all campaigns adhere to the latest standards and maintain the highest level of consumer trust.Team Leadership & Development
• Manage and mentor a team of digital media experts, fostering a culture of growth, accountability, and collaboration.
• Oversee team performance and career development, ensuring high-quality work and hands-on guidance.
• Support training initiatives to ensure team members are fully equipped to achieve outstanding results.Client Engagement & Strategic Execution
• Serve as a digital media expert in client meetings, presenting strategies, hands-on insights, and campaign performance updates.
• Partner with clients to understand their business goals, translating these into actionable digital media strategies across programmatic, paid social, and paid search.
• Build and maintain strong client relationships, proactively identifying new opportunities to exceed expectations.Process Improvement & Internal Efficiency
• Drive continuous improvements in internal processes within the digital media team to enhance operational efficiency and campaign outcomes.
• Champion the adoption of best practices in digital operations, ensuring smooth, hands-on campaign execution and clear communication across teams.Data-Driven Insights & Reporting
• Provide data-driven insights and regular reporting to translate metrics into actionable recommendations.
• Collaborate with analytics teams to develop dashboards, unify measurement frameworks, and enhance reporting accuracy.IDEAL BACKGROUND
• Over 10 years of agency-side experience in digital media, with hands-on expertise in executing campaigns across platforms like The Trade Desk, PulsePoint DV360, Meta, and Google Ads.
• Proven leadership in managing and developing teams, fostering accountability, and driving collaborative success.
• Strong client-facing skills, with a demonstrated ability to deliver strategic insights, maintain strong client relationships, and provide hands-on guidance.
• Proactive and detail-oriented, consistently identifying opportunities to optimize campaigns, streamline processes, and drive client innovation.
• Strong analytical skills with expertise in interpreting performance data and optimizing campaigns through multi-touch attribution models.
• Skilled in A/B testing, multivariate testing, and conversion rate optimization, ensuring campaigns meet performance goals.Research shows that women and people of color are often hesitant to apply for a job unless they meet every listed qualification. At Media Bridge, we are committed to fostering a diverse and inclusive workplace, so if you are passionate about the role, we encourage you to apply-even if you don't meet every requirement.ANTICIPATED SCHEDULEWe anticipate that this person will be most effective onsite at our office in the North Loop area of Minneapolis Monday-Thursday due to the work style of the existing team. The person in this role will routinely work remotely most Fridays, and we will consider an additional routine remote day during the week after initial training is complete. That being said, we do understand that some days are more productive remotely, and we offer additional remote flexibility as needed. Note that parking is paid for by Media Bridge when employees are required to work onsite. ABOUT MEDIA BRIDGE Media Bridge is a multi-year winner of the Inc. 5000 list of fastest-growing privately held companies in America and we credit our success to our philosophy of Media the Way It Should Be. This means we are a team that is growing and winning personally and professionally. We are living our best lives while continuously improving team health scores and the satisfaction of our clients and partners. The entire company embraces the mindset that the best marketing strategy is: to care. Founded in 2010, Minneapolis-based Media Bridge has a diverse client roster that includes Inspire Medical Systems Inc., It's Just Lunch, Minnesota Twins, Renters Warehouse, Allina, SPIRE Credit Union, Louisiana-Pacific Corporation, Gutter Helmet, Morrie's Automotive, Secondhand Hounds and numerous others. We're a tight team of smart, competitive, hard-working, fun, and entrepreneurial marketing pros who live and breathe our core values: Lead with Heart, Do The Right Thing, No Excuses-Just Results and Raise The Bar.READY TO JOIN OUR TEAM?Please complete our brief, mobile-friendly application. You will receive an email confirmation when your application is successfully received. Initial interviews will be performed by phone or zoom and finalists will be invited onsite to see our space and meet our team. EEO STATEMENTMedia Bridge will not discriminate against or harass any employee or applicant for employment because of race, color, creed, religion, national origin, sex, sexual orientation, gender identity, disability, age, marital status, familial status, membership, or activity in a local human rights commission, or status regarding public assistance. We will take affirmative steps to ensure that all our employment practices are free of discrimination. Such employment practices include, but are not limited to, the following: hiring, upgrading, demotion, transfer, recruitment or recruitment advertising, selection, layoff, disciplinary action, termination, rates of pay or other forms of compensation, and selection for training, including apprenticeship. We will provide reasonable accommodation to applicants and employees with disabilities whenever possible.
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